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Google Buzz Fails. Google gets Power.

20 Feb

Every company has its ups and downs, usually its an annual happening. Google is no ordinary company. In about the same week, they had their new social media application, Buzz, land flat on its face, then were approved to buy and sell energy. What this means for Google’s competitors is left to be seen. It’s a bold move that few companies have made.

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Baby Got Leads – Inbound Marketing Rap Song

7 Feb

If Chuck, the SEO Rapper were MC Hammer, well, this out fit at Hubspot would be the equivalent of Vanilla Ice. I’m not quite sure where I stand on this video, though I will give them credit for putting it together, must have taken some work. I’d trust them with some SEO Work for sure. Plus they have a great point. Without further interruption, I present to you, Baby Got Leads.

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Social Media Instead of Superbowl for Pepsi

3 Jan

In a bold move, Pepsi dumps the Super Bowl in favor of a social media campaign dubbed the “The Pepsi Refresh Project“. How ironic, another company shifting gears, this one after 23 years of steady advertising. Social Media is the new trend, and it with only get more viral, and popular. The Pepsi Refresh Project has a budget of a whopping $20 million, probably over several month time span, while for one day, Pepsi averaged about $142 Million on Super Bowl Ads.

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Trend Setting, or Cherry Picking during the recession?

18 Dec

Trendsetter-or-cherrypicker

Certainly Steve Jobs did not look at the competition and say let’s be like those guys, Nokia, Blackberry, or Motorola when Apple first cooked up the much respected and popular iPhone. Apple continues to set the bar high and be trendsetters in the technology market. Once the iPhone saw much success, other companies tried to emulate what Apple accomplished by introducing iPhone knock offs. They all failed, some more than others.

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SEO Rapper Raps about Paid Search

15 Dec

Rap and SEO, Didn’t think the two could go together? Meet Chuck, the SEO Rapper. He gives a thorough lesson in Paid Search.

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Michael Jordan in Utah? Blame it on Social Media

10 Dec

Is it a bird, is it a plane? No, its Michael Jordan. Maybe, maybe not. It turns out, social media does work, even when the person using it is straight up lying.

When Michael Jordan gave his Hall of Fame speech he mentioned that Bryon Russel motivated him to come back. He also mentioned he didn’t push off of Bryon Russel when the Bulls beat the Jazz in the NBA Finals in 1998 (He did push off). The two had unsettled business.

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A Place Where Less is More

9 Dec

Web Jumpers are going from website to website in a matter of seconds everyday on the Internet Highway, that’s why giving them less is often more.

This concept can be seen in action when reading articles on major news sites, Search Engine results, Google generic homepage, Twitter Tweets, Facebook, Youtube Videos, RSS Feeds, Banners, etc. People tend to glance and skim over information on the Internet, instead of sticking around to read a web page completely. They tend to favor the type of content you’d see on the back of a microwavable product, instead of a long recipe. It’s fast food in contrast to a fine cuisine. They want it quickly, they want it now, and when they find it, they want it easy, if not, they’ll jump to the next website.

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Social Media and Business

22 Nov

For those who are still skeptical about social media, well, the vatican has a myspace page. Yes, I wrote that right, and you read it right. Presently, social media is reminiscent to the time when having a website was not mainstream. Today, every mom and pop store has a website, in fact, a business without web presence is doing themselves and their customers a huge disservice.

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1,000 Visitors or 100,000 Unique Visitors Monthly

22 Nov

Does it matter? Ask most webmasters, web marketers, sales team, upper management if they’d rather have the same 1,000 visitors come back every month or 100,000 unique visitors every month and they’d say 100,000 without the blink of an eye, or even a second of thought. Who wouldn’t? I wouldn’t.

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