Archive | Social Media RSS feed for this section

Google Buzz Fails. Google gets Power.

20 Feb

Every company has its ups and downs, usually its an annual happening. Google is no ordinary company. In about the same week, they had their new social media application, Buzz, land flat on its face, then were approved to buy and sell energy. What this means for Google’s competitors is left to be seen. It’s a bold move that few companies have made.

Share

Social Media Instead of Superbowl for Pepsi

3 Jan

In a bold move, Pepsi dumps the Super Bowl in favor of a social media campaign dubbed the “The Pepsi Refresh Project“. How ironic, another company shifting gears, this one after 23 years of steady advertising. Social Media is the new trend, and it with only get more viral, and popular. The Pepsi Refresh Project has a budget of a whopping $20 million, probably over several month time span, while for one day, Pepsi averaged about $142 Million on Super Bowl Ads.

Share

Trend Setting, or Cherry Picking during the recession?

18 Dec

Trendsetter-or-cherrypicker

Certainly Steve Jobs did not look at the competition and say let’s be like those guys, Nokia, Blackberry, or Motorola when Apple first cooked up the much respected and popular iPhone. Apple continues to set the bar high and be trendsetters in the technology market. Once the iPhone saw much success, other companies tried to emulate what Apple accomplished by introducing iPhone knock offs. They all failed, some more than others.

Share

Michael Jordan in Utah? Blame it on Social Media

10 Dec

Is it a bird, is it a plane? No, its Michael Jordan. Maybe, maybe not. It turns out, social media does work, even when the person using it is straight up lying.

When Michael Jordan gave his Hall of Fame speech he mentioned that Bryon Russel motivated him to come back. He also mentioned he didn’t push off of Bryon Russel when the Bulls beat the Jazz in the NBA Finals in 1998 (He did push off). The two had unsettled business.

Share

Social Media and Business

22 Nov

For those who are still skeptical about social media, well, the vatican has a myspace page. Yes, I wrote that right, and you read it right. Presently, social media is reminiscent to the time when having a website was not mainstream. Today, every mom and pop store has a website, in fact, a business without web presence is doing themselves and their customers a huge disservice.

Share