Search Engine Rankings could have even helped the Wolf of Wall Street in identifying companies on the rise, while he was on quaaludes. There are many financial investment tools that allow do it your self financial investors to set a budget and forget it. These financial tools use genetic algorithms based on trading rules to determine which stocks to automatically invest in for their clients. There are also do it your self investors that utilize Google’s Search Engine to discover articles, customer reviews, videos, and social media info about the companies they are interested in investing in. Some popular financial investment tools are Google Finance, Yahoo Finance, Investopedia, Morningstar, Finviz to name a few. There are tons of web based financial tools that investors utilize to influence or make their financial investing decisions, some investors such as one of the most successful investors, Warren Buffet, still reads newspapers to determine financial investments.