Web Jumpers are going from website to website in a matter of seconds everyday on the Internet Highway, that’s why giving them less is often more.
This concept can be seen in action when reading articles on major news sites, Search Engine results, Google generic homepage, Twitter Tweets, Facebook, Youtube Videos, RSS Feeds, Banners, etc. People tend to glance and skim over information on the Internet, instead of sticking around to read a web page completely. They tend to favor the type of content you’d see on the back of a microwavable product, instead of a long recipe. It’s fast food in contrast to a fine cuisine. They want it quickly, they want it now, and when they find it, they want it easy, if not, they’ll jump to the next website.