Its easy to look at social media and say WoW, what a big waste of time that is. Don't worry, I did the same thing, although for my personal usage. Social Media should be a must for all for profit businesses, and non profit businesses, its so easy a caveman can do it. Consider the polar opposite of huge companies such as Pepsi, Doritos, Sprite paying millions of dollars to market themselves in front of millions of viewers during prime time television. With social media, businesses of all scales can market themselves in front of millions, without the million dollar budget, all it requires is a goal, and time.